Paid Media Manager

Paid Media Manager

Website freeagent FreeAgent

FreeAgent 🚀

FreeAgent is one of the UK’s most popular online accounting apps, with over 110,000 customers. FreeAgent removes the stress and pain of dealing with business finances, allowing business owners to focus on running their business!

Our customers love FreeAgent. It is rated 4.7 on Trustpilot.

Our employees love FreeAgent. We are rated ⭐⭐⭐⭐⭐ on Glassdoor.

Make a difference 💫

We’re on a mission to make small businesses happier and more successful by putting them in control of their finances. Our accounting app is already used and loved by thousands of accountants and small businesses and this role is an exciting opportunity to promote a product that makes a real difference to its users and the businesses they run.

We’re seeing a revolution in the FinTech industry, and government initiatives such as Making Tax Digital and Open Banking are opening up new features and products for customers.The technology in this space is changing rapidly and at FreeAgent we’re working on the cutting edge. We’re focused on providing the best possible user experience for our growing customer base.

The role

We’re on the lookout for a Paid Media Manager (Customer Acquisition) to join our team. In this role you’ll be accountable for developing and leading FreeAgent’s paid media marketing strategy for our small business audiences and as required to support other channels

Collaborating with our creative teams you’ll develop and deliver initiatives that drive forward FreeAgent’s small business paid media marketing, a big part of the role will focus on paid search but you’ll also lead activity in paid social, retargeting, programmatic, video, mobile and display advertising. You’ll act as the champion for paid media, ensuring that we continually use data to test and optimise all our campaigns.

We’re looking for someone who has a strong, demonstrable track record in successfully delivering paid media acquisition campaigns. An experienced marketeer you’ll have developed excellent, highly effective hands on skills in media buying across a wide variety of digital and traditional channels. You’ll combine your media buying skills with excellent creative judgement to deliver engaging and innovative campaigns that deliver results against the bottom line.

You will have exceptionally strong analytical and numerical skills, also be super-organised and have a keen focus on how to optimise campaigns to get the best from all acquisition opportunities.

Key responsibilities

To work across the range of digital and traditional paid media marketing channels used at FreeAgent, acting as the subject matter expert in areas such as paid search, retargeting, social, programmatic ad buying and keyword research.
To shape and deliver the paid media strategy for small businesses at FreeAgent and to act as a key stakeholder in the wider communications strategy.
To spot awareness and acquisition led paid media opportunities in the marketing funnel, leading on optimising and testing campaigns to maximise effectiveness.
To test, grow and optimise existing channels, generating required levels of sign ups and leads within set CAC:LTM targets.
To collaborate in cross-functional teams to deliver projects targeted to generate awareness and acquisition.
Analyse complex qualitative and quantitative data along with competitive insights to continually optimise activity.
Deliver regular campaign reports detailing performance against objectives and budgets.
Manage the paid media budget on a day to day basis.
Support the Senior Customer Acquisition Manager in delivery of the team strategy and commercial targets.

Ideally you’ll:

Have a strong track record in planning and executing paid media acquisition campaigns.
Love all things data related and have exceptional numeracy and analytical skills.
Be able to quickly spot trends from numerous data and insight sources.
Have an excellent grasp of metrics supported by strong day to day performance tracking and management of budgets.
Be super-organised, have good judgement in the creative development process and have a keen focus on getting the best from all acquisition opportunities.
Be an excellent project manager with a strong track record of delivery.
Have experience of working with creative teams and partners to deliver compelling acquisition campaigns with tangible commercial results.
Be able to adapt and work at pace to deliver to tight deadlines calmly and effectively.
A natural collaborator who can work with colleagues at all levels, as both part of a smaller team and the wider organisation, including external partners.
Have great communications skills with the ability to manage complex partnerships and nuance.
Have excellent understanding of paid media marketing and its associated tools including Google Ads, Google Optimise, Google 360 and Similarweb/Hitwise.
Have a degree in a relevant field of study or equivalent experience.

Extra points / kudos for:

Experience working within SaaS/Tech
Google IQ qualified (preferred)

Benefits 🎁

Annual salary £33,000 – £43,000 depending on experience, plus we provide a comprehensive package of employee benefits, which have been carefully selected to protect you, to promote healthy lifestyles, and to give you peace of mind. You can read more about these on our website. There may be an opportunity to adopt hybrid working for this role and work under an agreed pattern from both the office and at home.

Creating the best place to work 👩🏽‍💻

We want people to be productive, to have career opportunities, to be focused on meaningful work and to have an excellent work/life balance. We value a diverse team, and we believe the variety of experiences and backgrounds in our team make us stronger. We believe in a learning culture and encourage self-development. We like to think we work smarter, not harder, and try to have fun doing it!

Over the last year we have adapted well to working remotely as we have been able to rely on our long established remote friendly practices. Looking to the future, we are excited to understand our ‘new normal’ and are committed to exploring the opportunities that a hybrid working environment could bring for our wider team.

Our amazing office in central Edinburgh will remain as our hub and our working environment is light and bright, with inspiring spaces and quiet places. Find out more about life at HQ here!

While we’re remote we’re finding alternative ways to stay connected and enjoy activities together, from our virtual art club to exercise challenges and cake decorating competitions. See how we’ve been getting on!

Applying for the role ✍

Our application process is simple: just upload your CV and answer a few questions about why you are interested in this opportunity. Our selection process includes a phone call with a member of our Talent Team, followed by two video interviews and a presentation. We work hard to make the process as straightforward, transparent and enjoyable as possible.

We really care about building an inclusive and diverse team and we welcome applications from people with varied backgrounds and perspectives. We want to make sure that the people who build FreeAgent reflect our diverse customer base and bring with them a range of ideas and experiences. What unites us is an openness to suggestions and a drive to solve problems in the best way possible.

Don’t forget to tell us about why you think FreeAgent is the right place for you to make a difference!

To apply for this job please visit

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