Senior Marketing Executive

Senior Marketing Executive

Website freeagent FreeAgent

FreeAgent 🚀

FreeAgent is one of the UK’s most popular online accounting apps, with over 110,000 customers. FreeAgent removes the stress and pain of dealing with business finances, allowing business owners to focus on running their business!

Our customers love FreeAgent. It is rated 4.7 on Trustpilot.

Our employees love FreeAgent. We are rated ⭐⭐⭐⭐⭐ on Glassdoor.

Make a difference

We’re on a mission to make small businesses happier and more successful by putting them in control of their finances. Our accounting app is already used and loved by thousands of accountants and small businesses and this role is an exciting opportunity to promote a product that makes a real difference to its users and the businesses they run.

We’re seeing a revolution in the FinTech industry, and government initiatives such as Making Tax Digital and Open Banking are opening up new features and products for customers.The technology in this space is changing rapidly and at FreeAgent we’re working on the cutting edge. We’re focused on providing the best possible user experience for our growing customer base.

The role

We’re looking for an experienced senior marketing executive to join our team. In this role you’ll be responsible for the creation of creative marketing communications to raise awareness of FreeAgent within the NatWest Banking Group.

With customers at the heart, you will develop and execute awareness and acquisition campaigns that use data, insight and tools to deliver the right content to the right prospective customer at the right time, whilst maintaining an optimal always on presence.

You will collaborate with our creative teams to develop and deliver initiatives that drive awareness and acquisition within this audience group. Acting as the champion for FreeAgent, you will work closely with NatWest banking colleagues to deliver compelling marketing campaigns that encourage business banking customers to sign up to and adopt FreeAgent, whilst ensuring that all our communications adhere to compliance requirements.

We’re looking for someone who has a strong track record in delivering compelling creative acquisition communications. You’ll also be super-organised, have good judgement in the creative development process and have a keen focus on getting the best from all acquisition opportunities. This is underpinned by an excellent grasp of metrics, good business acumen and excellent collaboration skills.

Day-to-day, here’s what you can expect:

With the Senior Marketing Manager, be the interface between FreeAgent and the NatWest Group teams for all communication related activities.

Supporting the Senior Marketing Manager in shaping and delivering our acquisition strategy for FreeAgent with NatWest Group business customers through compelling campaigns and always on activity.
Owning the roadmap to increase visibility of FreeAgent with our internal NWG colleagues.
To spot awareness and acquisition-led opportunities in the marketing funnel and to optimise.
To test, grow and optimise existing channels, generating required levels of sign ups.
With Data teams, analyse qualitative and quantitative data and insights to continually evolve our customer understanding and optimise communications.
Deliver regular marketing reports detailing performance against objectives.
Over time become the FreeAgent subject matter expert for NWG communications.
Create pitches, briefs and influence stakeholders to deliver new initiatives.

You 🙌

We’re looking for:

A demonstrable track record of planning and executing compelling creative acquisition communications across a range of marketing channels.

Someone who is super-organised, has good judgement in the creative development process and has a keen focus on getting the best from all acquisition opportunities.
Great copywriter who has a sharp eye for detail, creative flair and knows how to draw readers in.
Great communications skills with the ability to manage partnerships and nuances, effectively sharing knowledge and expertise, and is confident in giving feedback to creatives and other delivery parties.
A confident project manager with great time management who delivers to deadlines.
The ability to adapt and work at pace to deliver to tight deadlines calmly and effectively.
A natural collaborator who can work effectively with colleagues at all levels, as both part of a smaller team and the wider organisation, including external partners.
A problem solver with great positivity who can proactively manage emerging issues and see the bigger picture, providing clarity where required.
A love of all things data; you’ll have an excellent grasp of metrics and a desire to understand performance, reporting on it effectively and responding to key insights.
Strong working knowledge of tools such as Google Analytics and
Experience with Adobe Analytics is advantageous but not essential.
Experience in marketing SaaS or FinTech is advantageous, but not essential .
Good presentation skills, excellent listening skills and lots of self-motivation.
Good (digital) event management skills are advantageous, but not essential.

We’d like to hear from you even if you haven’t got experience in all of the above. We know the value of transferable skills and experiences and would love to hear about these in your cover letter or answers to our application questions.

Benefits 🎁

Annual salary £28,500 – £33,000 per annum depending on experience, plus we provide a comprehensive package of employee benefits, which have been carefully selected to protect you, to promote healthy lifestyles, and to give you peace of mind. You can read more about these on our website. There may be an opportunity to adopt hybrid working for this role and work under an agreed pattern from both the office and at home.

Creating the best place to work

We want people to be productive, to have career opportunities, to be focused on meaningful work and to have an excellent work/life balance. We value a diverse team, and we believe the variety of experiences and backgrounds in our team make us stronger. We believe in a learning culture and encourage self-development. We like to think we work smarter, not harder, and try to have fun doing it!

Over the last year we have adapted well to working remotely as we have been able to rely on our long established remote friendly practices. Looking to the future, we are excited to understand our ‘new normal’ and are committed to exploring the opportunities that a hybrid working environment could bring for our wider team.

Our amazing office in central Edinburgh will remain as our hub and our working environment is light and bright, with inspiring spaces and quiet places. Find out more about life at HQ here!

While we’re remote we’re finding alternative ways to stay connected and enjoy activities together, from our virtual art club to exercise challenges and cake decorating competitions. See how we’ve been getting on!

Applying for the role

Our application process is simple: just upload your CV and answer a few questions about why you are interested in this opportunity. Our selection process includes a phone call with a member of our Talent Team, followed by a video interview and a final video interview incorporating a presentation/technical exercise. We work hard to make the process as straightforward, transparent and enjoyable as possible.

We really care about building an inclusive and diverse team and we welcome applications from people with varied backgrounds and perspectives. We want to make sure that the people who build FreeAgent reflect our diverse customer base and bring with them a range of ideas and experiences. What unites us is an openness to suggestions and a drive to solve problems in the best way possible.

Don’t forget to tell us about why you think FreeAgent is the right place for you to make a difference!

To apply for this job please visit

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