Website Scotland’s Bravest Manufacturing Company
About the Company
“Scotland’s Bravest Manufacturing Co. (SBMC) is an exciting new social enterprise situated in the Erskine Veterans Village Estate in Bishopton, Renfrewshire.
Our new commercially viable factory boasts state-of-the-art technology and provides jobs and support to those brave men and women living with a disability or being disadvantaged whilst adjusting to life outside the military. Some may be learning to live with an injury or disability, others may need support adapting to civilian life. In addition to supporting veterans, SBMC also supports others with disabilities or with disadvantages for whom mainstream employment has not been achievable or maintainable.
The factory is competing for contracts in the private and public sectors. The business model is based on Britain’s Bravest Manufacturing Company in Kent, also a division of Royal British Legion Industries (RBLI).
Products include signs for the road and rail industry and an ever-increasing commercial signs market, specialist engineering cutting as well as high-quality digital printing using the latest technology.
Those we support are offered up to 18 months fixed term contracts, and are paid the Scottish Living Wage. During that time we help them develop new competences, build their self-assurance and help them create a vision of what positive future employment would be.
We work with people who have varying disabilities or who have been disadvantaged and who now want to progress but have been unable to due to their circumstances.”
Read more about the company HERE
Scotland’s Bravest Manufacturing Company is currently scaling and taking their socially-driven mission to new industries. Whist manufacturing is the organisation’s core activity, communicating their values and mission is incredibly important.
SBMC is now looking for an enthusiastic and creative individual to help communicate their work to three key groups;
SBMC has a range of clients from Infrastructure (Bear Scotland, Network Rail, Calmac Ferries) to Home Builders, Engineering companies, charities, public bodies and third sector organisations who all come to the organisation for a range of services and materials. The customer base grew during the pandemic and SBMC wish to build on this hard-earned success.
It is vital that they understand that SBMC manufacture excellent products, offer outstanding customer service and prompt delivery, and that this is in addition to helping them meet their Corporate Social Responsibility objectives. SBMC does this by offering those most disadvantaged in our society new skills and confidence, helping them to move on to sustainable long-term employment.
The SBMC Team
SBMC staff and volunteers have a range of complex needs, varying disabilities and capabilities. As the organisation offers fixed-term employment with support throughout that journey it’s key that this message is effectively communicated through visual, written and oral marketing.
SBMC Funders and Stakeholders
The team has support from a wide range of organisations, from government bodies, funding companies to support agencies. At present communication with these stakeholders is limited to various streams of reporting, and in this role, you will create more engaging marketing materials (infographics/fact sheets, etc.) to demonstrate the work of SBMC and the input of their supporters.
The successful candidate will therefore be working on the production of a Marketing and Communications Strategy which is aimed at these three core groups, and be responsible for writing content suitable for sales collateral, press releases, blogs and newsletters.
Tasks will include work in the following areas:
- Producing content for a brochure that conveys SBMC manufacturing and service capabilities in relation to the charitable objectives and mission.
- Producing marketing content which can be used in leaflets and direct mail aimed at generating new business.
- Repurposing content/information developed to form the brochure to improve the content of the SBMC website.
- Work on a digital marketing strategy that is content-led.
- Development of a cohesive internal communication style and brand identity, to inform messaging and imagery and enhance the understanding of the journey and support that the SBMC team receives.
- Review of reporting and styles to facilitate more interest in SBMC work and outcomes
This role would suit a creative individual capable of contributing and working independently in a busy and supportive team.
You may apply whatever your academic background, so long as you can prove you have the skills and experience to do the job. A degree or interest in communications, marketing and branding strategy will be useful and advantageous.
You should be able to demonstrate the following attributes:
- A creative flair with words to communicate to a wide and varied audience, and fulfil different objectives
- The ability to quickly grasp the differing needs of discrete audience groupings
- Knowledge and understanding of brand identity
- An understanding of the mechanics of visual marketing, how to interpret a brief and check that imagery is on-brand and in line with marketing and communication objectives.
- An understanding of the charity and commercial sectors would be advantageous, as would knowledge of the evaluation and measurement of marketing activity.
If you have any questions about this role or the organisation please contact firstname.lastname@example.org. Please do not under any circumstances contact the employer directly as doing so may negatively impact your employment opportunity.
To apply for this job please visit www.aai-employability.org.uk.